Morgan Shaw Advisory leads Blended Digital through Deloitte Digital acquisition.
Morgan Shaw Advisory (MSA) successfully leads Blended Digital (Blended) through Deloitte Digital acquisition. The transaction was part of an acquisition strategy for Deloitte Digital to become the most diverse, end-to-end digital transformation, marketing and creative consultancy in Australia. On 1 March 2022, Adam Crow (Co-Founder and CEO) and Damon McMillan (Co-Founder and Chief Marketing Technologist) will continue their business journey as Deloitte Consulting Partners, together with their talented team.
Established in 2018, Blended Digital is a specialist digital experience and marketing (DXM) consultancy. Their focus is on marketing technology, digital transformation and data, including the design of end-to-end CX-centric architecture. Technology partners include Salesforce, Adobe, Braze and Cheetah.
Deloitte has made ‘hyperpersonalisation‘ one of the firm-wide pillars, as they expect businesses to significantly increase their investment into personalising their customer experience. The acquisition of Blended Digital is seen as an investment in the right people, skills, technologies and innovations to meet Deloitte clients’ biggest challenges.
Morgan Shaw Advisory was engaged by Adam and Damon in 2019, when the business was just one year old, to help them achieve their bold growth aspirations. Together, we worked on a strategic plan which would evolve the business from a then start-up to become a leading provider in their field of expertise. Over the next three years, we worked closely with the owners to deliver significant revenue and profit growth.
It has been a pleasure working with Adam, Damon and the team. Together we have built and delivered a strategy that not only significantly grew revenue and profit, but importantly created one of the most respected businesses in its’ field. The business has gone from strength to strength and the team has been involved in some of the country’s largest marketing technology / business transformation projects. It has been great to see both Adam and Damon develop into the leaders they are today, respected by employees, their clients and the industry.
Blended Digital and Morgan Shaw Advisory had been approached by several parties and since the business was well structured and managed, it was ready to take full advantage of the Deloitte Digital opportunity. DXC is one the hottest growth areas in Australia and Internationally, and Blended Digital saw the offer to join powerhouse Deloitte as a solid opportunity to continue their success story. MSA navigated a challenging negotiation process to achieve a great outcome for shareholders and employees and managed the transaction from start to completion, minimising stress for the owners. This allowed Adam, Damon and the team to continue doing what they do best; running a successful business and continue servicing their clients.
A big thank you to Adam and Damon for their loyalty and for trusting MSA to help them realise their vision.