Reimagining marketing in the next normal

Written By Frederic Schnell

COVID-19 is changing consumer behavior in at least six important ways.

This week's article comes from McKinsey & Company, by Arun Arora, Peter Dahlstrom, Eric Hazan, Hamza Khan, and Rock Khanna.

The key takeaways are:

  • New consumer behaviours have arisen as a result of COVID – in fact, we’ve been writing a new future during months of lockdown and self-isolation

  • How can marketers and business owners build lasting relationships with their customers?

  • The article discusses six important changes in consumer behaviour (some are acceleration of existing trends, some are emerging). Read to see how they may impact your marketing strategies – you may need to ‘rethink the playbook for the next normal’.

Read the full article here.

Frederic Schnell
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